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Business Situation: We need a way to unlock this store of unconnected and unstructured data.

Microsoft line of business (LOB) managers faced a near universal business conundrum in today’s connected world: they had too much information and data pouring in on all aspects of the company’s products and product development processes. Yet, they didn’t have any substantive insight into that information and data and, in turn, had no good way to ensure optimal strategic decision-making.

Motifworks’ response

Motifworks deployed Agile business intelligence solutions to provide insights and predictive analytics using internal, public and social data sources to help improve their decision making. analytics and reporting solution built using web data mining from publically available data (unstructured) to assemble social intelligence.

Tools and technologies:

Microsoft.NET, SQL Server, SSIS, Sentiment Analysis, jQuery

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