My Study Rewards
Business Situation: We need a new app that engages, inspires and delights our most demanding users, school and college Students.
My Study Rewards (MSR) iPhone app, designed for K12 and college students to enhance their learning, received student feedback that it has great functionality but doesn’t delight or inspire. Students said the app didn’t look cool.
We decided to throw out the app’s old look to better court today’s tech and design-savvy students. Rather than refine the existing app’s UX and design, we created an entirely new app. We rebuilt the entire back-end to support Enterprise version of the product that allows My Study Rewards to attract investors and get funding.
Tools and technologies:
iOS, Objective-C, XCode, Ruby on Rails, Heroku, PostgreSql