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Business Situation: Our users think we’re not cool. We need a better User Experience!

Networks Ignite’s user interface was conventional and its target users, top business school students, were not excited about the social contact management/CRM site designed especially for them. investors were getting nervous.

Motifworks’ response

college students can now enjoy a smarter branded online experience as they explore the career-oriented benefits of the tool. motifworks created a seamless user experience and brand identity, and designed structural and functional improvements.

Tools and technologies:

PHP, CakePHP, AJAX, jQuery, Adobe InDesign, Adobe Illustrator.


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