Business Situation: Our users think we’re not cool. We need a better User Experience!
Networks Ignite’s user interface was conventional and its target users, top business school students, were not excited about the social contact management/CRM site designed especially for them. investors were getting nervous.
college students can now enjoy a smarter branded online experience as they explore the career-oriented benefits of the tool. motifworks created a seamless user experience and brand identity, and designed structural and functional improvements.
Tools and technologies:
PHP, CakePHP, AJAX, jQuery, Adobe InDesign, Adobe Illustrator.