Pushing the boundaries of enterprise mobility
When it comes to mobility today, there’s plenty of data showing exponential growth of mobile app usage and app development. One estimate, for example, shows 4.4 billion people will be app users by 2017 – up from 1.2 billion in 2012 (according to data compiled by SocialCubix). In addition, the number of app downloads is expected to grow to 310 billion in 2016 from 46 billion in 2012.
These are impressive numbers to be sure (and not really unexpected knowing what we know about mobile today). Yet, arguably, the real revolution taking place is how mobility is driving real organizational efficiencies and process improvements in a wide variety of ways.
LinkedIn is one case worth exploring in this context. The professional networking website, with roughly 230 million users today, launched its mobile offering in 2008 and claims to have received 400% growth year over year of its mobile app usage. Just this month, LinkedIn announced the release of LinkedIn Recruiter – a new mobile app designed to let HR recruiters use the full suite of LinkedIn recruitment services via their mobile devices to research and find talent to hire.
Another good example is one we’ve come across in our work with our customers and prospects. The scenario is like this: think of a company with a national or globally focused sales force (and include a partner/reseller network as well).
This company’s marketing team produces new or updated marketing and sales-enablement collateral on a frequent basis – whether it’s new print product brochures, data sheets, presentations, customer case studies, product video demos and more. The problem has been that the sales force isn’t able to access this content when they need it. The old way of carrying around outdated and paper-based material to use for winning deals won’t cut it.
Imagine, then, using mobility to give the sales team an interactive library app, allowing for easy and efficient access to all company sales and marketing collateral – new and old. With a cloud and web-based mobile app, a sales professional can search and retrieve the right (or most appropriate) collateral needed on a moment’s notice. This person also can get email or text push notifications when new or updated collateral is ready for use. And content can be emailed to anyone right out of the interactive collateral library.
These two examples certainly just scratch the surface as to how mobility can be leveraged to get things done better and faster. It is a cliche, but the era of mobility is limited only by our own imagination and creativity.