Business Situation: Prospects & investors don’t fully understand our product.
Investors liked the idea but the PowerPoint presentation did not allow them to visualize or believe in the product. Prospects and partners did not quite get the benefits without a demo that showed the product’s functionality and value.
In just few weeks, investors could interact with a clickable, navigable HTML prototype. In less than 3 months, Motifworks had developed a compelling brand and site experience, and a full, working product, ready to pilot.
Tools and technologies:
Ruby on Rails, Devise, AJAX, jQuery, PostgreSQL, Heroku, Amazon Web Services